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Create Date：2016-08-10
Update Date：2016-08-10
Bracket：
Department:Graduate Institute of Marketing and Logistics Management

Ling, I-Ling

NAME

Ling, I-Ling

 凌儀玲老師

CONTACT

TEL：(05)273-2843

E-mail：yiling@mail.ncyu.edu.tw

Website: http://web.ncyu.edu.tw/~yiling

BACKGROUND

1.       Postdoctoral Research, University of California at Berkeley

2.       Ph.D., Business Administration, National Sun Yat-sen University, 2000( Major,Marketing）

3.       M.A., Heathcare Administration, Kaohsiung Medical University, 1991

4.       B.A., Statistics,  Fu-Jen Catholic University, 1985

CURENT POSITION

Professor of Marketing & Logistics/Transportation (2010.08~)

PROFESSIONAL EXPERIENCE

 
  1. Director for EMBA Program at College of Management of NCYU (2007.08- 2010.5)
  2. Visiting Scholar of University of California, Berkeley（2005.08-2007.07）
  3. Associate Professor of Graduate Institute of Marketing and Logistics Management（2003.08-2010.07）
  4. Assistant Professor of Graduate Institute of Marketing and Logistics Management（2001.08-2003.7）
  5. Assistant Professor of Department of Business Administration（2000.08-2001.07）
  6. Adjunct Assistant Professor, Department of Business Administration, I-Shou University,（2000.03-2000.07）

HONORS AND AWARDS

 
  1. 2010 Advisor Award for TOPCO Master Thesis Champion (Marketing Area)
  2. 2010 National Science Council for Foreign Short-Term Research Grant
  3. 2010 Marquis Who's Who in the World
  4. 2009 The Best Paper Award for Journal of Management
  5. 2009 Advisor Award for National MBA Thesis Champion(The Best Paper in Marketing Area)
  6. 2008 The Best Paper Award for Management Review
  7. 2008 Advisor Award for National MBA Thesis Champion(The Best Paper in Non-Profit Management Area)
  8. 2006 The Best Paper Award for Journal of Management
  9. National Science Council Postdoctoral Research Award (2005-2006)
  10. Fulbright Postdoctoral Research Award (2005-2006)
  11. 2005 Advisor Award for ING National MBA Thesis Champion (Marketing Area)
  12. 2004 Advisor Award for ING National MBA Thesis Champion(The Best Paper in Marketing Area)
  13. 2003 Advisor Award for ING National MBA Thesis Champion (Marketing Area)
  14. 2000 Best Teaching Award, National Chiayi University(2000)
  15. 2000 Award of the Best Doctoral Thesis, 5th (ROC) Small Business Management Conference (hold by Small and Medium Enterprise Administration)
  16. 2000 Phi Tau Phi Scholastic Honor Society

Research Interest

Service marketing, Consumer information processing, Consumer perception

REFEREED JOURNAL PUBLICATIONS

  1. Ling, I-Ling, Shih-Chieh Chuang, and Chih-Hui Hsiao，2010，The Effects of Self-Diagnostic Information on Risk Perception of Internet Addiction Disorder: Self-Positivity Bias and Online Social Support，Journal of Applied Social Psychology(SSCI, accepted)
  2. Yi-Fen Liu, I-Ling Ling*, and Xun-Yi Zheng，2010，Adolescents’ Comprehension Hierarchy of Fast Food Consumption: The Moderating Effects of Schema Knowledge and Involvement, Sun Yat-Sen Management Review(TSSCI，Accepted）(in Chinese)
  3. Ling, I-Ling, C.M. Yang, Yi-Fen Liu, and Yu-Hsuan Tsai，2009， Penetrating Adolescents’ Mental Models of Mp3 with ZMET，Adolescence, 44(176), 949-963(SSCI)
  4. Liu, Yi-Fen, Jacob Y.H. Jou, and I-Ling Ling*，2009，Recovery Paradox and Double Deviation: Literature Review and Propositions Development，Management Review, 28(1),113-130（TSSCI）(in Chinese)
  5. Yang, C.M., Jacob Y. H. Jou, and I-Ling Ling，2009，Customers Acting Badly – An Social Impact Theory Perspective, Marketing Review, 5(3),305-346
  6. Ling, I-Ling，2008，Counterconformity: An Attribution Model of Adolescents’ Uniqueness-Seeking Behaviors in Dressing, Adolescence, 43(172), 881-893(SSCI)
  7. Ling, I-Ling and Yi-Fen Liu，2008，Comprehension and Persuasion on Advertising Message: Heuristic-Systematic Model Approach, Journal of Management, 25(5), 487-503(TSSCI）(in Chinese)
  8. Ling, I-Ling, Jacob Y. H. Jou, and C. M. Yang, 2007，An Attribution Process of Disconfirmation Cognitive Script on Consumer's Response: the Correspondence Inference Mechanism, Journal of Management, 24(3),277-288（TSSCI）(in Chinese)
  9. Ling, I-Ling, 2005，A Study of Second time Satisfaction from the Service Recovery, Journal of Management, 22(4), 449-465（TSSCI）(in Chinese)
  10. Ling, I-Ling, F.L. Fu, Jacob Y.H. Jou, and Jannie Lee,2003, The Comparison of Market Segment Variable on the Internet Marketing-Taking Web-Patronage as an Example , Sun Yat-Sen Management Review, 11(4), 693-725(TSSCI) (in Chinese)
  11. Credic H. J. Wu, I-Ling Ling, and Chen-Yi Wu, 2003, An Empirical Study of the Relationship between Physical Surrounding, Employee Performance Cues and Consumer's Response , Tourism Research Review, 9(1), 61-78(in Chinese)
  12. Ling, I-Ling, Jacob Y.H. Jou and Cedric H.J. Wu, 2002, A Cross-cultural Study o f Ethical Decision Making in Marketing-A Comparison of American, France and Taiwanese MBA Students. Sun Yat-Sen Management Review, 10(4),707-737(TSSCI) (in Chinese)
  13. Ling,I-Ling, 2001, An Exploratory Study on Health Care Encounter from Cognitive Script Perspective, Journal of Healthcare Management, 2(4), 39-55(in Chinese)
  14. Jou, Jacob Yih-Hen, Hsi-Jei Wu, and I-Ling Ling，2001，The Relationship between the Internal Marketing Orientation and Organizational Commitment-Taking Nursing Personnel as an Example, Pan-pacific Management Review, 4(2)，193-207
  15. Jour, Jacob Y.H., I-Ling Ling, and Fuh-Yeong Kuan, 2000, the Ethical Decision-Making Process of Marketing Professionals, Chiao Da Management Review, 20(1),1-28. (TSSCI)(In Chinese)
  16. Jou, Jacob Y.H., I-Ling Ling, and Cedric HsiJei Wu, 2000,The Influence of Moral Philosophy and Moral Intensity on the Marketer’s Ethical Decision-Making Process, Asia Pacific Management Review, 5(4), 467-485(TSSCI)(in Chinese)
  17. I-Ling Ling, 2000, A Study of Healthcare Service Encounter, Journal of Healthcare Management, Hospital Management, 33(6), 26-40(in Chinese)
  18. I-Ling Ling, F.L. Fu, and Jacob Y.H. Jou, 2000, A Comparison Analysis of Patronage/Non-Patronage on Web Usage, Chinese Management Review, Vol. 3, No. 4:111-125(in Chinese)
  19. Fu, F.L., I-Ling Ling, and Jacob Y.H. Jou,1999, Moral Intensity and Ethical Decision Making of Marketing Professionals-A Comparison of American and Taiwanese Marketers, Pan-pacific Management Review, 3(1), 393-408

SELECTED CONFERENCE PROCEEDINGS

1.       Yung-Chuan Lin, Chung-Chi Shen, and I-Ling Ling, The Effects of Online Feedback Ratings on Consumers’ Trust and Risk Perception, in the Proceedings of 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington D.C., U.S.A.

2.       Ling, I-Ling, 2010, The Effects of Self-Esteem and Emotional Maturity on Revenge Behavior: An Empirical Study of Nurses’ Responses to Negative Patients’ Behaviors, 2010 Asia Pacific Network for Moral Education(APNME), Nagasaki , Japan.

3.       Chih-Hui Shieh and I-Ling Ling, The Effects of Music and Queuing Information on Perception of Download Waiting Time, in the Proceedings of 2010 Annual Meeting of the Northeast Decision Sciences Institute, Washington D.C., U.S.A.

4.       Ling, I-Ling, Chih-Hui Shieh, and Wan-Ying Lin, 2009, Because of you?  An Empirical Study of Sabotage Behavior by Frontline Personnel, in the Proceedings of 2009 INFORMS International Conference on Service Science (ICSS2009), Hong Kong

5.       Ling, I-Ling, C.M. Yang, and Yi-Fen Liu, 2009, Penetrating Adolescents’ Mental Models of mp3 with ZMET, in the Proceedings of 2009 World Marketing Congress, Oslo, Norway

6.       Yang, C.M., and I-Ling Ling, 2009, An Empirical Study on the Effects of Interpersonal Attraction in Customer-to-Customer Encounter Situations，in the Proceedings of 2009 World Marketing Congress, Oslo, Norway

7.       Yang, C.M., I-Ling Ling, and H.J. Yin, 2009, What is Beautiful is Not Good, in the Proceedings of 2009 American Marketing Association Summer Educators’ Conference, Chicago, IL.

8.       Yang, C.M., I-Ling Ling, and H.H. Chang, 2009, More Beautiful, More Tasty? The Effects of Packaging Aesthetics on Consumer’s Taste Evaluation, in the Proceedings of 2009 International Conference in Management Sciences and Decision Making, Taipei, Taiwan.

9.       Ling I-Ling, 2009, The Relationship between Moral Intensity, Moral Philosophy and Ethical Behavior Intentions: An Exploratory Study of Physicians’ Responses to Ethical Dilemmas,  2009 Asia Pacific Network for Moral Education(APNME), Seoul , Korea.

10.    Liu, Yi-Fen, Jacob Y. H. Jou, and I-Ling Ling，2009，Re-examination of Recovery Paradox and Double Deviation: A Framework of Negative-Discrepancy-Induced Sensitivity, paper accepted by 16th Annual Conference of American Society of Business and Behavioral Sciences. Las Vegas, USA

  1. Lin, Jeng-Jer and I-Ling Ling，2009, An Opportunity for Service Recovery: The Comparisons between Customers’ and Employees’ Viewpoint in the Service Encounter, in the Proceedings of Service Marketing Conference，Taiwan, Taichung
  2. Ling, I-Ling and Yu-Wing Huang, The Effects of Sales Promotion on Share of Wallet, in the Proceedings of Journal of Management Annual Conference，Taiwan, Taipei
  3. Liu, Yi-Fen, Jacob Y.H. Jou, and I-Ling Ling，2008，Recovery Paradox and Double Deviation: Literature Review and Propositions Development，in the Proceedings of 2008 Annual Meeting of Management Review.(in Chinese)
  4. Yang, C.M., Jacob Y. H. Jou, and I-Ling Ling，2008，Customers Acting Badly – An Social Impact Theory Perspective, in the Proceeding of 2008 Marketing Management.(in Chinese)
  5. Ling, I-Ling , C. M. Yang, and Y.F. Liu, 2008, Annoyed or Calm? The Effects of Download Delay and Background Music on Internet Users Perception of Waiting Time and Affects, 2008 Academy of Marketing Science Annual Conference, Vancouver, Canada.
  6. Yang, C.M., J.Y. Jou, I-Ling Ling and Y.F. Liu, 2008, Hello! Stranger -- Applying Interpersonal Attraction Concept in Developing better customer-to-customer experience. 2008 Academy of Marketing Science Annual Conference, Vancouver, Canada.
  7. Ling, I-Ling , Chih-Hui Hsiao and Chiang Hsu, 2008, The Risk Perception of Internet Addiction: the Moderator Role of Online Social Support, 2008 Annual Meeting of the Northeast Decision Sciences Institute, New York, U.S.A.
  8. Ling, I-Ling and Priya Raghubir, 2007, A Heuristic-Systematic Processing Analysis of Comprehension and Persuasion: The Effects of Source Credibility and Visualization, 2007 Academy of Marketing Science Annual Conference, Miami, U.S.A.
  9. Ling, I-Ling and Chih-Hui Hsiao,2007, The Effects of Information Accessibility on Risk Perception of Internet Addiction, 2007 International Conference on Business and Information, Tokyo, Japan.
  10. Ling, I-Ling and Fu-Yung Kuan, 2006,The Influence of Disconfirmation Cognitive Script on Consumer Affect and Behavioral Intention,16th international Conference on Pacific Rim Management Association for Chinese Management Educators (ACME)2006 Annual Meeting, Honolulu, Hawaii.
  11. Ling, I-Ling, 2005,An Attribution Model of The Consumer's Conformity Behavior，2005 ，International Conference on Business and Information， Hong Kong.
  12. Tze-Wei Chen，Yi-Gsiung Lin, and I-Ling Ling，2005，A Study of the Service Delivery Process in Interpreting Events,2005 International Conference on Business and Information，Hong Kong.

Books

1.        Ling, I-Ling，2010，Service Marketing and Management，Hwa-Tai Co., Inc. (in Chinese, forthcoming）

2.        Jou, Y.H. and I-Ling Ling(Translators)，2007，Services Marketing-People, Technology, Strategy 6e ，Christopher Lovelock & Jochen   Wirtz），Hwa-Tai Co., Inc.

3.        Jou, Y.H. and I-Ling Ling(Translators)，2005， Services Marketing-People, Technology, Strategy 5e ，Christopher Lovelock & Jochen   Wirtz ），Hwa-Tai Co., Inc.

Research Grants

  1. Ling, I-Ling (2010), The Higher the Price the Better the Results? The Placebo Effects of Marketing Actions, National Science Council, NSC-99-2410-H-415-022
  2. Ling, I-Ling (2010)，The Effects of Warning Label: Heuristic-Systematic Model Approach，National Science Council，NSC99-2918-I-415-001
  3. Ling, I-Ling(2009)，The Effects of Warning Label: Heuristic-Systematic Model Approach，National Science Council，NSC98-2416-H-415-003（2009-2010）
  4. Ling, I-Ling(2007)，Internet Addiction Disorder or Overuse? Consumer’s Self-Judgment on Risk Perceptions，National Science Council， NSC96-2416-H-415-001
  5. Ling, I-Ling(2006)，Effects of Fear Appeal Typicality and Message Cue on the Consumer’s Self-Judgment，National Science Council，NSC95-2416-H-415-003
  6. Ling, I-Ling(2005)，The Effects of Organizational Emotional Labor Load, Personality, and Jaycustomer on Service Sabotage，National Science Council，NSC94-2416-H-415-003
  7. Ling, I-Ling(2005)，The Study of Consumer Comprehension Process，National Science Council，NSC94-2917-I-415-001(2005-2006)
  8. Ling, I-Ling(2004)，The Effects of Personal Characteristics and Group Characteristics on Consumer Conformity Intensity，National Science Council，NSC93-2416-H-415-003
  9. Ling, I-Ling(2002)，The Effects of Knowledge structure, Learning of Consumer scripts on Consumers’ Purchase, National Science Council, NSC91-2416-H-415-002

Others

1.       Ling, I-Ling，2005， A Study of the Determinants of the Consumer Advertising Message Comprehensive Process，Fulbright Scholar Program(2005-2006)

2.        Ling, I-Ling，2002，Customer-Oriented? Internet-Oriented？，Commerce Modernization Bimonthly，Vol. 50 ，30-33



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