Name

Hsiao, Chih-Hui

Contact

TEL：(05)273-2841

Cell phone：0931-795549

E-mail：chihhui@mail.ncyu.edu.tw

Academic background

Meiji University Ph. D. in Marketing Management

Position

Associate Professor of NCYU (2009~)

Research Interests

Marketing Management, Product Strategy

Course Information

Marketing Management, Product Strategy

Journal Papers

1.       Chin-Fa Tsai, Chih-Hui Hsiao, Da-Cheng Guo (2010), “The Effects of Format on Price Expectations and Brand Evaluation under Moderator of Need for Cognition – A Case of Group Package Tour”, Journal of Tourism and Leisure Studies, Vol.16, No.1. pp.19-44。(TSSCI)

2.       Hsiao,Chih-Hui(2010),「The Influence of Store Environment on Consumer’s Emotion, Imagery and Behavior Intentions: A Study of the Experience Differentia between Customers in Taiwan and Japan」,『Journal of International Business』，Japan Academy of International Business Studies, Vol.2, No.1. pp.105-122。

3.       Chih-Hui Hsiao, Yu-Chun Hsien, Chin-Fa Tsai (2010), “The Impacts of Queuing Configurations and TV Program Patterns on Consumers` Perceived Waiting Time”, Fu Jen Management Review, Vol.17, No.1. pp.1-25。

4.       Chih-Hui Hsiao, Yun-Ching Kao, Chin-Fa Tsai (2009), “The Effects of Perceived Quality and Price Labeling on Consumers` Perceived Value and Purchase Intention – A Case of Travel Product on the Internet”, Journal of Outdoor Recreation Study, Vol.22, No.2. pp.79-110。(TSSCI)

5.       Chih-Hui Hsiao, Jer-Nan Huang, Chin-Fa Tsai, “The Effects of Brand Equity, Transfer Ability and Perceptive Fit on Brand Counterextsion – A Case Study of The Consumer Electronics”, Marketing Reciew。(Accepted)

6.       Chih-Hui Hsiao, Yu-Ho Huang, Chin-Fa Tsai,(2009)，”The Effects of Service Attribute, the Delays at Different Phases of a Service Delivery and Music Attribute on the Perceived Waiting Time”, NTU Management Review, Vol.19. No.1.pp.1-39。 (TSSCI).

7.       Chin-Fa Tsai, Chih-Hui Hsiao, (2009)，”The Research on the Relationships Among Farm Image, Perceived Quality, Perceived Risk, Perceived Value, Satisfaction and Revisit Intention of Leisure Farms – An Empirical Stydy of Beetle Farm in Chiayi County”, Journal of Enviroment and Management, Vol.10. No.1.pp.32-58。

Conference Papers

1. Chih-Hui Hsiao, Chin-Fa Tsai, Steven ChungF, Shin-Chieh, Liaos, Loong-Fe Chen(2010)，”The Impacts of Customers` Product Knowledge, Intrinsic and Extrinsic Motivations on Customers` Attitude about Sharing Knowledge”, 2010 Marketing Research Conference in National Chung-Hsing University.
2. Chih-Hui Hsiao, Chin-Fa Tsai, Steven ChungF, Shin-Chieh, Liaos, Loong-Fe Chen (2010)，”The Impacts of Customers` Perception of Waiting Time on Service Satsfaction and Service Loyalty under Personal Time Style and Background Music – A Case of four Hospitals in Middle and Southern Taiwan”, 2010 Marketing Research Conference in National Chung-Hsing University.
3. Chih-Hui Hsiao, Chin-Fa Tsai, Yi-Ru Kuo(2009), ”The Influences of Self Construal and Self Complexity on the Co-Brand Evaluation”, 2009 Marketing Science Conference in National Taiwan University.
4. Hsiao,Chih-Hui, 2009,「The Comparative study of Taiwan and Japan of Consumer Behavior」,『Japan Academy of International Business Studies 2009 Conference, Yokohama, Japan. (In Japanese)
5. Hsiao,Chih-Hui, 2008,「The Influence of Store Environment on Consumer’s Emotion, Imagery and Behavior Intentions」,『Japan Academy of International Business Studies 2008 Conference, Tokyo, Japan. (In Japanese)
6. Ling, I-Ling ,Chih-Hui Hsiao & Chiang Hsu, 2008, 「The Risk Perception of Internet Addiction: the Moderator Role of Online Social Support」, 『2008 Annual Meeting of the Northeast Decision Sciences Institute』, New York, U.S.A.
7. Yiling,Lin & Chihhui,Hsiao(2007) The Effects of Information Accessibility on Risk Perception of Internet Addiction Disorder, BAI 2007 Conference, Tokyo, Japan.

Publications

1.       Dissertation: Marketing strategy of banking industry in Taiwan - A case of Pan Asia commercial bank.

2.       Master Thesis: A study on the process of Taiwan`s economic development - Industrial restructuring and economic prospects-