Academic research

Journals

1.  Tsui-Ying Huang, Yu-Hsin Shen, Meng-Rou Ling, Xiu-Hui Chen, Juan-Ting Zhong, Xiang-Zhen Chen (2009). Factors Affecting Customer Loyalty on Yogurt Products In Taiwan, J. Agri. & Fore. 58(2): 121-130.
2. Tsui-Ying Huang, Kuo-Wei Wu, Wei-Lung Hung, Miao-Lien Tseng, Yao-Ming Yang, Li-Chieh Lin (2009).The Study of Brand Image, Customer Value and Brand Loyalty in Chocolate Products, Journal of the Agricultural Association of Taiwan. Vol.10 No.3: 214-224.
3. Pei-So Lin, Wan-cheng Lee, Zhang Wei Chen, Wu Jun Ling, Tsui-Ying Huang (2008). Lifestyle, Horticultural Therapy Influence on the well-being - A Case Study of National Chiayi University Students. ISBN :978-986-01-6536-4.
4. Jhen-Chun Lin, Jia-Fong Syu, Jian-Hao Huang, Cun-jing Hong , Wen-Ling Chang, Tsui-Ying Huang* (2008). The effects of cognition and purchase intention of healthy food products on customer loyalty, Vol.9 No.5:472-482.

Seminars

1. Tsui-Ying Huang, Hong-Chun Chen, and Chun-Hao Chen(2012), The influence of health belief model and lifestyle on meal replacement purchase behavior.The Third Asian Conference on the Social Sciences. 3rd-6th May 2012. Osaka, Japan./LI>
2. Tsui-Ying Huang, Huei-Ling Tsai, Yi-Cheng (2012), On the factors affecting the credit purchase intention of Banks-A study on small and medium-sized entreprises in south Taiwan. The 2012 International Conference in Management Sciences and Decision Making.19th May, 2012. Tamkung University, Taiwan.
3. Tsui-Ying Huang and Wang, Chih-Yung(2010),Study on organic agricultural products stores affect on E-commerce implementing.　 2010 (Summer) International Conference on Asia Pacific Business Innovation and Technology Management (2010 APBITM). 25th-27th July,2010. Beijing, China.
4. Yu-Xuan Li, Tsui-Ying Huang and Chi, Hai-Shan(2010),A Study of Purchase Intension of Foliage Plants in Taiwan. 2010 (Summer) International Conference on Asia Pacific Business Innovation and Technology Management (2010 APBITM). 25th-27th July,2010. Beijing, China.