Course: Psychology and Behavior Study in Recreation and Tourism
Instructor: Dr. Tsung-chiung Wu
E-mail: tcwu@mail.ncyu.edu.tw
Time & Classroom:
Course Description:
This is an advanced course to discuss psychological and behavior researches in recreation and tourism. This course will cover theoretical principles, case studies, research issues and implications.
Schedule:
|
Week |
Subjects |
Reading |
Exercise |
|
1 |
Class Introduction |
|
|
|
2 |
Concept of consumer behavior |
1,2 |
|
|
3 |
Consumer Decision Making |
3 |
1 |
|
4 |
Pre-Purchase Process |
4 |
2 |
|
5 |
Purchase |
5 |
3 |
|
6 |
Post-Purchase Process |
6 |
4 |
|
7 |
Demographics, Psychographics, Personality |
7 |
5 |
|
8 |
Consumer Motivations |
8 |
6 |
|
9 |
mid-term |
|
|
|
10 |
Consumer knowledge |
9 |
7 |
|
11 |
consumer intentions, attitudes |
10 |
8 |
|
12 |
culture, ethnicity and social class |
11 |
9 |
|
13 |
Family and household influences |
12 |
10 |
|
14 |
Groups and Personal Influences |
13 |
11 |
|
15 |
Making contact |
14 |
12 |
|
16 |
Shaping customer's opinions |
15 |
13 |
|
17 |
Helping Consumer to Remember |
16 |
14 |
|
18 |
final examine |
|
|
1 Reading: Comsumer Behavior by Blackwell & Miniard & Engel
2 Assignment: check for additional notes
3. Grading 20% class participation; 20% paper exercise; 30% mid-term; 30% final
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